Keep accurate records of all business expenditure so you can calculate your taxable profit correctly and claim allowable expenses. Depending on the circumstances, these may include equipment, software subscriptions, website costs, business-use phone and internet costs, and travel undertaken wholly for business purposes. Personal costs and the private-use proportion of mixed expenses are not allowable.

An accountant can help content creators categorise expenses correctly and claim the deductions to which they are entitled. You cannot deduct actual business expenses and also claim the £1,000 trading allowance against the same income, so the most beneficial method should be considered each tax year.

FAQs:

Q: I earned £900 from YouTube AdSense last year. Do I need to tell HMRC?

Usually not, provided your total gross trading income from all relevant self-employment and side-hustle activities combined was £1,000 or less during the tax year and none of the exceptions to the trading allowance applies. You may still need to file a return for another reason, or may choose to file—for example, to claim a trading loss. If your gross trading income exceeds £1,000, you will normally need to register for Self Assessment by 5 October following the end of that tax year, rather than “immediately”

Q: Some creators say you can ignore HMRC until you earn £3,000. Is this correct?

No. As at 25 September 2026, the current gross trading-income threshold for normally reporting through Self Assessment remains £1,000. The government has announced plans to increase the Self Assessment reporting threshold to £3,000 gross within this Parliament, but the change has not yet taken effect and it will not increase the £1,000 tax-free trading allowance. Until the new system is implemented, creators whose relevant gross trading income exceeds £1,000 should continue to follow the existing rules.

Q: A brand sent me a free phone case worth £100 in exchange for a review post. Do I have to declare that as income?

Yes, absolutely. PR gifts provided in exchange for content are taxable income at their fair market value. See our detailed guide on Do i need to pay tax on PR Gifts here: https://reflexaccounting.co.uk/do-influencers-need-to-pay-tax-on-pr-gifts/

Q: When do content creators need to register for VAT?

A UK-established creator business must normally register for VAT when taxable turnover exceeds £90,000 over any rolling 12-month period, or when it expects taxable turnover to exceed £90,000 in the next 30 days.